Have you ever perused the ‘Free from’ aisle in your local supermarket? If you’re one of the estimated 25 million people in the UK suffering from some kind of food intolerance or allergy, chances are you are familiar with it.
Of these intolerances, digestive problems relating to gluten are among the most common, with over 15% of British consumers opting to choose gluten free alternatives to their favourite store-cupboard staples. In fact many people opt to avoid gluten simply because they feel better for it.
However, despite the recent prevalence of gluten free products on the shelves, you may be less used to finding anything gluten free in your own freezer.
Well, if you’ve been one of the wise Donald Russell customers who have ordered our NEW! Chocolate & Pecan Brownie, you may be in for a pleasant surprise…
That’s because our new, scrumptiously chocolatey, bake-at-home-till-it’s-extra-fudgy-or-just-tear-into-it-from-defrosted Brownie, is in actual fact made to a gluten free recipe.
Our very own Hans Baumann – Managing Director of Donald Russell, and passionate food connoisseur – is himself a gluten free zone. Feeling subtle changes to his digestive system over time, he decided to see if living without gluten would yield any benefits.
He found it did. And because he knew he would not be alone in this experience, he implored Stefan to, where possible, find ways of making our new products without gluten – but only if it would have a positive effect on the eating quality of the finished dish. Now quite a few of our new products, including our Brownie, have had the ‘gluten free recipe’ treatment.
We don’t shout about this for two reasons. The first is we’re incredibly modest (honest!), and the second is that these delicious Brownies have been hand made by our chefs in a normal patisserie environment. So we can’t absolutely say that there is no miniscule trace of gluten present in the air or kitchen when these are being made. This means that whilst they are unsuitable for those who have Coeliac disease, they’re the perfect sweet treat for the vast majority of people avoiding gluten for dietary or other reasons.
So, you want a delightfully squidgy, crackle-topped, freshly baked brownie at home, but you don’t want the hassle or mess of making them yourself? Well there’s no need to don your apron – just pop our Chocolate & Pecan Brownie in the oven from frozen. And you can keep that bag of flour locked in your cupboard – just like we did!