"If it wasn't for the dedication and passion of the whole team here, we would just be another butcher, but as it stands we're lucky enough to have established a commitment throughout every department of the company which makes us the trusted and demanded butcher we are today."
Our customer service
Customer Experience Manager
"At Donald Russell, our attention is completely focused on our customers. We strive to make sure that customers enjoy every element of their shopping experience with us, from their first phonecall or click, through to the last mouthful on their plate. The dedication of our staff makes this possible through their care and commitment to uphold the highest standards at every stage.
It’s essential that our staff can give you honest, genuine advice on which products will suit your needs best, so they are trained across our range. We all regularly taste our products, and order them for ourselves at home – how else could we be confident in the quality of what we are selling?
As Customer Experience Manager, excellent service is a matter of personal pride. We treat our customers as friends and are always looking for ways to get the very best for them, whether that’s a special request, or their regular monthly delivery. We will go out of our way to prove that our effort is hard to match.
My team are always available to answer any questions our customers may have, and we really do listen to every query – our customers’ feedback actively shapes how we do business, from our products to our delivery. We’d love to hear your feedback, through our online product reviews, or just given in passing the next time you call."
The sourcing of our meat
We never compromise on quality, and this is never more evident than when sourcing our meat. Having decades of experience in the buying and selection business, there is no better qualified purchasing team than ours to hand select the finest produce for you.
Only the best producers qualify to supply our meat and the welfare of their animals must be paramount as this yields the most tender and flavoursome meat - something that our buyers have an expert eye for. It is important that the animal must have good conformation (an even fat covering to you and me) and excellent marbling - to a trained eye this is obvious and nothing less will do. This is, however, only half the process and the meat is then hung the old-fashioned way on the bone, here in Inverurie, to allow the rich flavours to develop and for tenderness to optimise.
The standard of our butchery
Here at Donald Russell, we are great believers in maintaining the craft and standards of butchery. The level of care and accuracy that we take has given our expert team a reputation for immaculate, high specification butchery, and has earned us the moniker 'The Rolls Royce of butchers' in the UK press.
Most modern meat suppliers simply do not allow their meat to mature, so it becomes tough and flavourless when cooked. At Donald Russell, we use traditional methods to mature our beef and lamb for up to 35 days (depending on the cut), allowing time for the rich flavours to develop and for the meat to become incredibly tender.
Achieving great results is easy when your ingredients are this good. Because all products are prepared to such a high standard then careful cooking is required to enjoy them at their best. Our Head Chef Stefan has written guides and recipes to cover our full product range, all of which are available with your order and on request.
Click HERE to view the Head Chef's page.