Donald Russell

 
 

Meet the Green Champion

Sean BrosnanSean Brosnan

Online Marketing Executive

" Working within the online side of Donald Russell is a real buzz and being able to be close to our customers and hear their opinions and feedback is very important to me.

As the newly appointed Green Champion, my aim is to positively use this feedback to help all of us here to make Donald Russell more environmentally friendly. One of the more recent changes we've made is our NEW Bubble Wrap. The chances are you, the customer, won't have noticed a difference, but the environment does! With such a large number of orders going out each week, I'm sure you will find it hard to imagine the huge amounts of bubble wrap we go through. Being delivered in huge rolls, the road miles soon add up, but we can now reduce those simply by inflating our own. So although we are still using the same amount, the space taken up is reduced, therefore we can have much more delivered at one go. Saves space, road miles and most importantly fuel consumption."

 

 

What have we been up to this month?

Green issues are always on our minds, constantly on the lookout for ways we can reduce our environmental impact so this season we have reduced the size of our paper catalogue by eight pages. Now I know that might not seem like a lot but when you think that we send out about 250,000 copies of the catalogue per season that soon adds up to a huge amount of extra paper. I’m no mathematician but 8 x 250,000…that is 2,000,000 pages we are saving just for the Spring Catalogue alone. It is amazing to see how much difference one small change can make.

 

With the launch of our new website we have also noticed a large increase in the number of our customers who shop purely online with us. This change in shopping style has significantly reduced the volume of paper mailings we have to print and post, which means all the more savings we can pass on to you!

We’re doing our bit, and you can help by simply downloading our NEW Spring Catalogue HERE and help us save a little more paper.

 

 

Why are environmental issues important to Donald Russell?

  • We would like to make improvements to the environmental issues we encounter in this industry; an awareness of these will impact on future decisions made.
  • By discussing environmental issues with suppliers we are able to source products that have a lesser impact on the environment.
  • Our delivery transport efficiency has been looked at and through working in conjunction with our couriers we have prevented 'empty' journeys and limited re-deliveries.

 

 

 

It's enviable being green... here's how we do it

Packaging

1. A reduced packaging option

Donald Russell packagingWe are aware of the difficulties encountered when trying to dispose of the Polystyrene outer packaging. Despite being a recyclable material, there are currently only eight sites capable of doing this in the U.K and, if collected, to transport the waste material to any one of these sites would pose logistical problems. It is for this reason that a pilot scheme is being trialled in the North East of Scotland, with the avenues of re-using, returning and recycling the packaging being investigated. If this scheme is successful it may filter to the whole of the U.K.

Donald Russell introduced a 'reduced packaging' option in 2008 which has seen a 54% uptake resulting in a reduction of 76 tonnes of cardboard and 54 tonnes of plastic per year being used.

2. Inbound deliveries

Packaging from our inbound deliveries is recycled off site and our suppliers are encouraged to use returnable containers. So far 50% have adopted this approach.

3. Cardboard recycling

Cardboard recyclingBy daily segregation and compaction of waste cardboard, Donald Russell is able to recycle 320 tonnes of this material annually. This is supported by requesting our suppliers use returnable and reusable packaging instead of 'single use' cardboard boxes.

 

4. Dry ice

Dry IceDry ice has replaced gel ice in most of our deliveries and is made from recycled CO2.





Marketing & ordering online

Spring Catalogue1. Reduced mailing

Our mailing frequency is an area that we are evaluating with the intention to reduce the volume of printed materials posted. In conjunction with this proposal we are looking to use recycled paper for our catalogues and other printed materials.

2. Paperless catalogues

Download our catalogue; your contribution will have a positive effect on the environment.

 

3. Order online

To go along with our focus to decrease the 'paper' mail that is sent, we would like to encourage on-line ordering as this is far more environmentally friendly. Shop online today >>

Environmental Policy

1. Bike to work

Donald Russell has adopted a bike to work scheme as a company-wide environmental policy and the nomination of Sean as Green Champion means an ongoing commitment to environmental issue awareness and change.

2. Waste management

By compacting 50% of our general waste it reduces the volume of transport needed for its disposal. The majority of our office paperwork is shredded and recycled on a weekly basis.

3. Operations

We have seen the installation of state of the art refrigeration/compressor units and by using High Pressure Low Volume (HPLV) spray guns for cleaning, we are using the most water efficient washing methods currently available.

How you can help

Want to get involved?
Need any facts and figures explained?
Got any feedback?
Want to ask a question?

We would love it if you would share any tips, suggestions or feedback you may have, so feel free to drop me an e-mail with your input greenchampion@donaldrussell.co.uk.

New places to recycle

We have been looking for places that our customers could recycle their polystyrene delivery boxes, sadly until now there were very few points across the country where this could be done. We understand that you can not drive hundreds of miles just to recycle a box as this defeats the purpose of being green.

We have now managed to secure several prime locations across the country where you can take your old delivery boxes to have them recycled hassle free.

Remember if you have queries please drop me an e-mail at greenchampion@donaldrussell.co.uk


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